India has open sided poultry houses facing varied climates with temperatures varying from less than 10C to 45C. The poultry housing, management, feed and the marketing systems in India are unique in their own way. The Birds have to thrive and produce results utilizing the low grade grains, not suitable for human beings. The water and air given to birds contain low level infections which cannot be avoided with low cost housing in Rural areas. The company believes that birds bred in open sided houses will be adapted better for the tropical climates in open houses and inferior inputs. The birds bred under similar environment will also perform better with superior feed and housing systems. The facilities and manpower required for the breeding work are less expensive in India, while the technology is available.

To be a leading supplier of poultry breeding stocks well adapted to hot climates, open housing systems, average feed and lower grade infections. These birds will also suit the “Organic food production”. The company envisages developing technology and the production systems to generate income with low capital investment. In short, the company will actively participate in food production systems.

Selective breeding of Poultry is a challenging research enterprise, involving huge Infrastructure, Finances and Committed Manpower. Providing health care to multiply and deliver the genetically developed stocks free from vertically transmitted diseases is another challenge to the breeding company. INDBRO Research & Breeding Farms Pvt. Ltd. is a company that got in to the activity with birds acclimatized for hot climates, huge infrastructure, enough finances and a group of committed technicians with an aim to produce efficient poultry stocks to suit the changing requirement of the country.

Native poultry has been a source of nutritious food in the form of eggs and chicken, besides being the source of income to the house wife in India. In spite of the rapid industrialization, multi-coloured rural poultry maintained it’s identity for their adaptability to rugged environment and TASTE.  Food safety norms emphasize the natural way of rearing chicken without adding synthetic nutrients, antibiotic medicaments or performance enhancers. Coloured birds that grow with natural low inputs and no added chemicals can be branded as “Organic Chicken”. Better feed conversion on low quality feeds, suitable for rugged village conditions, with the original TASTE of the native chickens is in demand. Multi-coloured birds produced by the company are breed crosses scientifically bred for this purpose with better efficiency.