A TASTY ALTERNATIVE: The Traditional rural poultry breeds like Asseel of Andhra Pradesh are still popular to provide tougher and lean meat. There is a specific demand for this chicken even in urban areas. No improvement has been done in these birds except for the Natural selection against common diseases, which wipe out the flocks once in an year. The taste of these birds still commands a premium in elite urban markets. The company has taken up breeding these birds with Pea comb and Tall legs. The company can now produce larger number of chicks out of with better hatching egg size and chick quality. The growing mortality is low and fits in to commercial rearing. The quality of day old chicks produced by the company is much superior to what is available in the market.